Join Pharmaceutical Marketing Management Training Course

Pharmaceutical Marketing Management


Course Duration:
o4 Days, 24 active hrs. – including the academic study + workshop

Who should attend?
oAll candidates welling to study marketing management and dynamics in pharmaceutical industry
oThose would like to take the marketing as a future career and welling to have a competitive advantage in common understanding and save more time from try & error

Objectives:
oBrief on the marketing basics
oDefine the role and responsibility of a marketing manager in any organization
oDesign a product marketing plan
oHow to design promotional material and how to organize a promotional campaign

Topics:
oWhat's the definition of marketing, what is the basics and fundamentals of marketing
oWhat is a product? What is the brand (differences)
oWhat is the difference in the strategy between the innovative and generic product
oWhat is product management process and planning?
oWhat are the roles and responsibilities of the product and marketing manager?
oHow to write a product-marketing plan either for the innovative or generic product
oPharmaceutical market dynamics
oHow to use IMS in scanning and benchmarking
oEnvironmental scanning and SWOT analysis
oMarket segmentation, targeting and product positioning
oWhat is the difference between technical positioning and perceptual positioning?
oForecasting types and methods
oSetting objectives matching to the product nature
oFormulating strategic alternatives and selecting the best and more suitable strategy
oTranslating strategy into promotional message
oAction plan, pre-launch activity and launch plan
oThe control system (Key performance indicators and Key success factor)

Timing:04 – 08 August , 2010 – 10 AM – 03 PM daily except Friday
Location:ACU – 6th of October city – Faculty of pharmacy
Cost/ person:Incl. attendance, printed material, coffee breaks and Certificate
For ACU members:
Before 15/07 EGP 500.00-
After 15/7 up to 31/7 EGP 600.00

For non ACU members: EGP 600.00 up to 31/07/2010
Reservation: Miss Nessrine – Dr.Mohy Mazar Office (Faculty of pharmacy dean)
For more information:
Dr.Rana Rasheed ACU-Faculty of pharmacy (rana_rasheed86@yahoo.com)
Dr.Haidy Sharaf (haidy_sharaf@yahoo.com)
Dr.Ali Al-Meniawy Mobile: 012 326 90 30 – director@bic-eg.com[left